Bridging the Cultural and
Services
Always Start with Strategy to Ensure Successful Outcomes
Brand Strategy & Positioning
We transform product excellence into compelling brand narratives that captivate Western markets
We transform product excellence into compelling brand narratives that captivate Western markets
Market entry strategy development tailored to your target regions
Deep-dive audience analytics that reveal your ideal customer segments
Go-To-Market insights, opportunity mapping and roadmaps
Competitor research, analysis, value proposition and differentiation
Brand vision that guides decision making across the organization
Marketing &
Content Strategy
Content Strategy
We craft brand identites that amplify your strengths, build trust and forge authentic connections with global audiences
We craft brand identites that amplify your strengths, build trust and forge authentic connections with global audiences
Distinctive visual asset systems that command attention
Content localization strategy to adapt messaging across cultures
Narrative and storytelling frameworks to connect with target audiences
Social media strategy tailored to specific platforms and markets
Brand tone of voice, style guides and messaging guidelines
Marketing Activation
& Execution
& Execution
We activate your brand across digital and physical spaces, ensuring consistent impact through our global network
We activate your brand across digital and physical spaces, ensuring consistent impact through our global network
Website design, development, and SEO optimization
Touchpoints and channel execution (digital, retail, and experiential)
Influencer marketing, affiliate programs & memberships
PR management, including press releases and media relations
Event marketing and activations (retail, pop-ups, trade shows)
Our Service Philosophy is Rooted in Cross-Cultural
Understanding, Differentiated Insights, and Sustainable Growth
Proven Track Record in Cross-Border Success
We successfully guide both emerging and established brands across borders, leveraging our proven track record of transforming companies of all sizes into successful players in Global markets.
High-Impact, Results-Driven Content
Our content strategies consistently deliver strong ROI through culturally resonant storytelling, driving measurable outcomes that advance our clients' business objectives.
Seamless Integration with Your Team
We act as a seamless extension of your team, bringing proven collaborative approaches that align with your brand vision and consistently deliver effective results.
Flexible and Evolving Support
We leverage our established network across Western and Asian markets to bridge global opportunities with local insights, delivering proven market-specific solutions.
Global Execution with Local Expertise
Leveraging our network across Western and Asian markets, we bridge global opportunities with local insights, delivering seamless execution tailored to each market.
Diverse Multicultural Perspective
Our team brings deep Eastern and Western expertise, implementing proven strategies that drive success across cultural and geographic boundaries.
People
Leading Voices for Cross-Cultural Brand Strategy
Jing Wang
Founder
Head of Business & Partnerships
Vlad Alukhanov
Co-Founder
Head of Strategy
Cross-Border Subject Matter Experts
InBridge has built a global network of locally-based professionals, enabling precise execution of high-impact campaigns across major markets. Our team of Subject Matter Experts comprises specialists who excel at translating brand equity across cultural contexts while maintaining strategic consistency.
Cheng Z
Planning and Ad Director
Cheng Z
Planning and Ad Director
Cheng is a Planning Director and Music Label Co-owner based in Amsterdam, with extensive experience in creative and strategic industries. He has collaborated with global brands like Adidas, LEGO, and Mercedes-Benz, combining cultural insights with strategic expertise to craft impactful brand narratives. Fluent in English, French, and Mandarin, Cheng brings a unique perspective that bridges cultures and delivers innovative campaigns.
Yanyie Tran
Creative Producer
Yanyie Tran
Creative Producer
Yanyie is an impact-driven Executive and Creative Producer dedicated to helping change-making brands and organizations create a positive impact focused on nature, well-being, and regeneration. With extensive experience in marketing and advertising, Yanyie has worked across diverse mediums, including animation, digital, experiential, and social media content, delivering projects that inspire and drive meaningful change.
Dongmei T
ESG & CSR Consultant
Dongmei T
ESG & CSR Consultant
Dongmei is a marketing strategist and sustainability expert with extensive experience in global e-commerce, fintech, and 4A companies. Specializing in helping Chinese brands expand internationally, she integrates sustainable practices into brand growth strategies. Dongmei holds a CFA ESG Investing certification and is pursuing Sustainable Marketing course at Cambridge Institute for Sustainability Leadership (CISL).
Chih-yuan Wang
Market Research & Consumer Insight
Chih-yuan Wang
Market Research & Consumer Insight
Chih-Yuan, an LSE-trained anthropologist, brings over 12 years of expertise in market research and consumer insight. Specializing in the cultural drivers of shopping behaviors across London, Shanghai, and Taipei, he delivers nuanced analyses that guide brands in navigating diverse markets and making strategic decisions.
Dorian Lawson
Strategic Branding
Dorian Lawson
Strategic Branding
With over 15 years of experience bridging the cultural and marketing divides between East and West, Dorian has dedicated his career to helping Chinese brands build genuine, impactful connections with Western audiences. From his leadership roles at DJI and Huawei to his work consulting for a range of innovative SMEs, Dorian combines deep cultural insights with strategic storytelling and brand localization expertise.
Karlen Chang
AI & Product Innovation
Karlen Chang
AI & Product Innovation
Karlen is an Innovation and Product Strategist with over 20 years of experience driving digital transformation and strategic growth in automotive, luxury, finance, and FMCG sectors. Skilled in systems thinking, design thinking, Lean Startup, and Agile frameworks, he excels at identifying opportunities and leading go-to-market initiatives. With extensive experience across APAC, EU, and North America, Karlen brings a global perspective and a proven ability to navigate complex multicultural business environments.
Cheng Z
Planning and Ad Director
Cheng Z
Planning and Ad Director
Cheng is a Planning Director and Music Label Co-owner based in Amsterdam, with extensive experience in creative and strategic industries. He has collaborated with global brands like Adidas, LEGO, and Mercedes-Benz, combining cultural insights with strategic expertise to craft impactful brand narratives. Fluent in English, French, and Mandarin, Cheng brings a unique perspective that bridges cultures and delivers innovative campaigns.
Yanyie Tran
Creative Producer
Yanyie Tran
Creative Producer
Yanyie is an impact-driven Executive and Creative Producer dedicated to helping change-making brands and organizations create a positive impact focused on nature, well-being, and regeneration. With extensive experience in marketing and advertising, Yanyie has worked across diverse mediums, including animation, digital, experiential, and social media content, delivering projects that inspire and drive meaningful change.
Dongmei T
ESG & CSR Consultant
Dongmei T
ESG & CSR Consultant
Dongmei is a marketing strategist and sustainability expert with extensive experience in global e-commerce, fintech, and 4A companies. Specializing in helping Chinese brands expand internationally, she integrates sustainable practices into brand growth strategies. Dongmei holds a CFA ESG Investing certification and is pursuing Sustainable Marketing course at Cambridge Institute for Sustainability Leadership (CISL).
Chih-yuan Wang
Market Research & Consumer Insight
Chih-yuan Wang
Market Research & Consumer Insight
Chih-Yuan, an LSE-trained anthropologist, brings over 12 years of expertise in market research and consumer insight. Specializing in the cultural drivers of shopping behaviors across London, Shanghai, and Taipei, he delivers nuanced analyses that guide brands in navigating diverse markets and making strategic decisions.
Dorian Lawson
Strategic Branding
Dorian Lawson
Strategic Branding
With over 15 years of experience bridging the cultural and marketing divides between East and West, Dorian has dedicated his career to helping Chinese brands build genuine, impactful connections with Western audiences. From his leadership roles at DJI and Huawei to his work consulting for a range of innovative SMEs, Dorian combines deep cultural insights with strategic storytelling and brand localization expertise.
Karlen Chang
AI & Product Innovation
Karlen Chang
AI & Product Innovation
Karlen is an Innovation and Product Strategist with over 20 years of experience driving digital transformation and strategic growth in automotive, luxury, finance, and FMCG sectors. Skilled in systems thinking, design thinking, Lean Startup, and Agile frameworks, he excels at identifying opportunities and leading go-to-market initiatives. With extensive experience across APAC, EU, and North America, Karlen brings a global perspective and a proven ability to navigate complex multicultural business environments.
Cheng Z
Planning and Ad Director
Cheng Z
Planning and Ad Director
Cheng is a Planning Director and Music Label Co-owner based in Amsterdam, with extensive experience in creative and strategic industries. He has collaborated with global brands like Adidas, LEGO, and Mercedes-Benz, combining cultural insights with strategic expertise to craft impactful brand narratives. Fluent in English, French, and Mandarin, Cheng brings a unique perspective that bridges cultures and delivers innovative campaigns.
Yanyie Tran
Creative Producer
Yanyie Tran
Creative Producer
Yanyie is an impact-driven Executive and Creative Producer dedicated to helping change-making brands and organizations create a positive impact focused on nature, well-being, and regeneration. With extensive experience in marketing and advertising, Yanyie has worked across diverse mediums, including animation, digital, experiential, and social media content, delivering projects that inspire and drive meaningful change.
We believe in the power of Asian brands to shape the future of global markets. Through cross-cultural expertise and strategic excellence, we transform visionary companies into world-class brands. This is not just about market entry – it's about creating lasting global impact. Together with ambitious leaders and entrepreneurs, we're building the next generation of international brand success stories.
Clients
Partnering with Brands across Industries and Categories
Footwear
Apparel
Fashion
Electronics
Smartphones
Luxury
Retailer
Automotive
Footwear
Apparel
Fashion
Electronics
Smartphones
Luxury
Retailer
Automotive
Footwear
Apparel
Fashion
Electronics
Smartphones
Luxury
Retailer
Automotive
Frequently Asked Questions (FAQ)
Find Answers to Commonly Asked Questions about How We can Help You
How does InBridge approach brand localization for Western markets?
Our approach is rooted in a deep understanding of both Asian and Chinese business objectives and Western consumer expectations. We tailor every brand strategy to align with local cultures and preferences, using proven storytelling techniques and data-driven insights to ensure your brand resonates authentically. Each brand has unique strengths and goals, so we invite you to contact us for a consultation to explore the best approach for your business.
What industries does InBridge specialize in?
We have experience across various industries, from shoes and apparel, retail, fashion, luxury, indoor & outdoor technology, consumer electronics, to lifestyle, etc. Our team’s expertise in adapting complex, culturally specific products for Western markets makes us a versatile partner for brands with ambitious global plans. If you’re curious about how our experience applies to your industry, please reach out to discuss your specific needs.
How can InBridge help my business gain brand awareness in Western markets?
We combine tailored brand strategy and positioning, creative content, visual design, etc. to build brand awareness from multiple angles. Each plan is customized to your target market, ensuring your brand stands out and builds trust. Schedule a consultation with us to see how our strategies could elevate your brand’s visibility.
What makes InBridge different from other branding consultancies?
Our team is not only culturally fluent but also experienced in executing strategies that make brands feel “at home” in Western markets. From strategy to execution, we’re hands-on and collaborative, working as an extension of your team to deliver results that matter. If you’d like to learn more about our unique approach, let’s set up a time to talk.
Does InBridge offer ongoing support after launching a campaign?
Yes! We’re committed to your long-term success. We provide ongoing support and analytics to refine and adjust your strategy as needed. Every market evolves, and we’re here to ensure your brand strategy stays relevant and impactful over time. Let’s discuss how we can support you throughout your brand’s journey.
Still have questions?
We'd love to hear from you. Every brand and market is unique, so the best way to understand how we can help is through a dedicated consultation. Reach out to us today to explore how we can drive your success in global markets.
We might just be the right partner for you.
Are you looking to turbo charge your cross-border business through innovative and effective marketing and content solutions?
Connect with us to see how we can add value to your business:
Official Account
Leave us a message here:
Official Account
